{"@context":"https://w3id.org/openbadges/v2","type":"Assertion","id":"https://badges.h-farm.com/api/json/v2/assertion/63c7d91ed1bf54617ef873a3","badge":{"context":"https://w3id.org/openbadges/v2","type":"BadgeClass","id":"https://badges.h-farm.com/api/json/v2/badgeclasses/60c75cd87e987323309b58e4","image":"https://badges.h-farm.com/api/image/63a435cf02ee831d3adb4a86","criteria":{"type":"criteria","id":"https://badges.h-farm.com/badgeclasses/60c75cd87e987323309b58e4","narrative":"Students will gain the Omnichannel, Dealing with Complex Strategies Open Badge after having passed the relevant exam."},"issuer":{"context":"https://w3id.org/openbadges/v2","type":"Issuer","id":"https://badges.h-farm.com/api/json/v2/issuer/5bc755e7d76734be1888e982","image":"https://badges.h-farm.com/api/image/68c7db37f31f43d8cb266646","name":"H-FARM College","description":"H-FARM College is a H-FARM's unit: we are developing a learning environment that allows students to express their uniqueness, gain new skills, delve into exciting new knowledge that will allow them to freely and effectively express their creativity.","email":"info.college@h-farm.com","url":"https://www.h-farm.com/it/education/h-farm-college"},"name":"OMNICHANNEL, DEALING WITH COMPLEX STRATEGIES","description":"H-Farm College developed the Enhancing Courses for students in order to enhance and complete their academic education based on curricular courses.\r\n\r\nOur Enhancing Courses are taught by highly skilled executives, entrepreneurs or professors who will bring not only their knowledge, but also their business expertise to the class. ","tags":["terzo anno","BSc","MSc"]},"image":"https://badges.h-farm.com/api/image/v2/assertion/63c7d91ed1bf54617ef873a3","verification":{"type":"HostedBadge"},"issuedOn":"2023-01-18T11:33:50.454Z","recipient":{"type":"email","hashed":false,"_id":"63c7d91ed1bf54617ef873a5","identity":"niccolo.dimauro@student.h-farm.com"},"evidence":[{"type":"Evidence","_id":"63c7d91ed1bf54617ef873a4","id":"https://docs.google.com/document/d/1MHT6ACH76VPP-bcrxtXC3pO6jSZNIHbw/edit?usp=share_link&ouid=117958299616174913594&rtpof=true&sd=true","description":"Day 1 Title: Omni-channel strategy, why they all talk about it but nobody does it\nDescription: let’s review the evolution of marketing and distribution strategies in 3 different industries in the last 2 decades, understand how the marketing frameworks have changed due to the rapid of evolutions of digital technologies and the born of new channels and how that has impacted the companies’ organization; we will then check for real where companies are compared to that by analyzing together some cases.\n\nDay 2 Title: Omni-channel customer journey, how to design a complex matrix.\nDescription: map out how the traditional marketing funnel apply to the omni-channel space, learn how to deal with buying processes that are not linear anymore and how to design a brand content and contact strategies; the group work will be focusing on mapping the customer journey based on the cases we will be working on during the whole course.\n\nThe base is the same material of the first lesson, but you will be asked to get deeper in the analysis with guided questions.\n\nDay 3 Title: Omni-channel strategy organizational models, the real challenge is not the tech.\nDescription: most companies fail to embrace omni-channel due to organizational constrains, typically heritage, silos mentality, vertical business metrics, lack of new competences at high level; let’s play with organization charts but more important on omni-channel KPI (key performance indicator) versus traditional KPI.\n\nDay 4 Title: Omni-channel customer experience, let’s feel it on your own skin.\nDescription: a good strategy is nothing without a good execution, an average strategy with an excellent execution is definitively more successful; where do companies fail when it comes to deliver the experience they have in mind to the consumers, how physical and digital touch point must play together, why the devil is in the details."}],"revoked":false,"extensions:recipientProfile":{"@context":"https://openbadgespec.org/extensions/recipientProfile/context.json","type":["Extension","extensions:RecipientProfile"],"name":"Niccolò Di Mauro"}}